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Users Can Redeem BAT Tokens For Real World Awards Offered by 250,000 Companies Soon

March 06, 2019 12:47
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Brave, a privacy browser teamed with blockchain-enabled digital advertising platform has collaborated with TAP Network to allow more brand users to redeem BAT tokens, the native token for Brave.

For the uninitiated, TAP is the first advertising and data network that connects brands to reward consumers directly using blockchain. This collaboration will enable Brave users to redeem Basic Attention Tokens (BAT) for real-world rewards offered by over 250,000 top brand partners in the TAP Network. Some of these brands include, Amazon, Starbucks, Uber, Apple, among others.

Brendan Eich, Chief Executive Officer (CEO) and co-founder of Brave Software said, “Both the user and the advertiser lose in today’s digital advertising landscape, and with regulations like GDPR looming all over the world, this broken ecosystem simply cannot continue as we know it. We’re excited to welcome TAP Network as a partner for our ad platform that’s built completely on privacy, and together, reward users for their attention while opening doors for brands that are looking to connect ethically with new audiences.”

A press release stated the partnership, appropriately named, Brave Ads will be integrated in the desktop browsers (macOS, Windows, Linux), as well as in the Android app (iOS will be available later) in the next few months.

Talking about the importance of securing data and information, Lin Dai, co-founder and CEO of TAP Network said, “We are excited to partner with Brave to further the mission of protecting consumer privacy, and rewarding users for participating in the advertising ecosystem.”

Earlier, Crypto-News India had reported that Brave had filed two separate General Data Protection Regulation (GDPR) violation complaints against Google in Britain and Ireland. What the company wanted to do was trigger some provisions that could lead to an EU-wide inquiry into data policies of Google.

The complaint had said, “There is a massive and systematic data breach at the heart of the behavioral advertising industry. Despite the two-year lead-in period before the GDPR, adtech companies have failed to comply.”

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