Microsoft now joins its other industry counterparts by banning Cryptocurrency Ads on their Search Engine Bing. Google, Facebook, Twitter and Snapchat have all banned Cryptocurrency ads. Bing recently updated their Ads policy on May 14th in a blog post banning all Cryptocurrency ads.
Melissa Alsoszatai-Petho, Advertiser Policy Manager for Bing in a blog post said,
We are always evaluating our policies to ensure a safe and engaging experience for our Bing users and the digital advertising ecosystem. Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviors, or otherwise scam consumers.
To help protect our users from this risk, we have made the decision to disallow advertising for cryptocurrency, cryptocurrency related products, and un-regulated binary options. Bing Ads will implement this change to our financial product and services policy globally in June, with enforcement rolling out in late June to early July.
Bing’s official stance is similar to other companies that have Banned Crypto Ads. First, Facebook decided to ban all Crypto ads from their platform on January, 2018. Two months later, both Google and Twitter banned Cryptocurrency ads from their platform. Even some of the non Social Networking services like Mailchimp have banned Cryptocurrency businesses from using their platform.
Though Microsoft has banned Cryptocurrencies, they are constantly participating in multiple Blockchain Products. Though the companies have banned ads, CEO of both Facebook and Twitter embrace Crypto. CEO of Twitter Jack Dorsey is also the CEO of money transfer app Square where people can also buy Cryptocurrencies. Mark Zuckerberg, the CEO of Facebook announced his plans to learn decentralisation early this year. Just last week, Facebook announced a new Blockchain department with rumours of the company launching their own Cryptocurrency.