Like it or not, ‘fake news’ has become a very real problem in today’s fast-paced, Information Technology world. Keeping a check on the news that goes out in the world, is a 24 hour-365 days job.
The Associated Press (AP), which has for long been a handbook for journalists around the world recently signed a deal with a journalism blockchain startup company Civil to stem the rising tide of falsified news.
According to a report by the news portal Digiday, Civil plans to license the AP’s content to its various newsrooms as one aspect of the deal. Another aspect of the deal will include both the companies collaborating to keep track of Civil newsrooms’ original content and enable ‘more effective licensing for the blockchain company.’
Commenting on the development, AP senior vice president of strategy and enterprise development Jim Kennedy said, “Right now, we send something out on the internet, and we can’t really track it in all the ways it’s consumed.”
Civil is a for-profit company that is funded by Consensys. The latter helps companies build their business on blockchain.
He added,”When you’re licensing content to a legacy media company, you can pretty well track it. But on the internet, it’s never been easy. When we do contracts with people, we establish their rights to use it, and they’re generally followed. But when it’s published, it’s freely available for people to scrape and cut and paste. It used to be, we just worried about people using it for free. Now there’s this whole element of people using it for fake news and misinformation. This presents an opportunity to have a real track record of who’s allowed to publish content and how it’s being used.”
Kennedy said, the product may go live in three months. Although the pricing has not been determined, there may be a free version for Civil newsrooms.
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