In what will come as a blow to many cryptocurrency news followers (including yours truly), one of the oldest crypto news sites, CCN announced that it was shutting down.
The news portal, on its website, stated that the fault lay with none other than Google’s 2019 Core Update. It said, “Google’s June 2019 Core Update rolled out on June 3 2019 and CCN’s traffic from Google searches dropped more than 71% on mobile overnight.”
The website added that the data from the SEO analyzer Sistrix stated that the visibility on Google dropped from 1.2 to 0.6. The website said, “You might say we ought not to face any issues since we’ve been at those levels and lower, in the past. What you need to realize is that we have added more people to the team, both full-timers and part-timers. We do not want to downsize the team, we do not want to break the morale of the team. So yes, this change by Google is directly having a significant impact on us as a small independent news organization that has never received any outside funding. The money we make made on advertisements was directly funneled back into growing the team.”
CCN further added that leaders in crypto news websites such as CoinDesk and Cointelegraph has experienced a 34,6% drop and 21.1% drop in mobile, according to the SEO analyzer.
While it would appear that the update affected only the crypto news websites, turns out that was not the case. Jesus Mendez, from Daily Mail UK, reached out to Google to find out why and he was told, “Speculation and theory. There is a lot of speculation floating around this drop in Google visibility for The Daily Mail’s website. People are speculating it has to do with the ads, the site speed, the content, the political slant, and so forth. Some are even speculating that someone posted using Jesus Mendez’s name in an effort to make the SEO Director of the Daily Mail look bad, along with his publication. Mail Online confirmed that Jesus Mendez did indeed write this post in the Google forums.”
The website said that while it was okay for Google to update their search algorithm from time to time, it could not comprehend why they are allowed to enforce such drastic changes that have such dramatic consequences for so many news sites over the course of a very limited time – 24 hours, without any explanation or warnings to media organizations.
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