Home News Blockchain Mastercard, Amazon and Accenture Launch New Supply Chain Based on Blockchain Tech

Mastercard, Amazon and Accenture Launch New Supply Chain Based on Blockchain Tech

Accenture, Mastercard and Amazon Web Services have collectively developed a new circular supply chain based on blockchain. The supply chain will help producers get accurate feedback from various stakeholders and customers.

February 26, 2019 12:06
Mastercard, Accenture and AWS supply chain
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What happens when an IT services giant, a cloud services provider and a payments processor join hands? You get a transparent supply chain based on blockchain technology. And that supply chain may lead to significant improvements in production and efficiency for many companies. The supply chain, which was revealed yesterday, is being called a Circular Supply Chain, and the companies behind it are Accenture, Mastercard and Amazon Web Services. Two other companies were also part of the process, but you might not have heard of them: Everledger and Mercy Corps.

Supply chains are major parts of our day-to-day lives. We don’t realize it, but we get in touch with them on a regular basis. For example, when we shop for anything from a reputed multinational brand we get in touch with one end of its global supply chain. Innovations in these chains may make our lives and experience with major brands more interactive, which may allow companies to learn a lot more about their customers than they could ever learn. Speaking about the importance of these innovations Mr. David Treat, the global lead of blockchain team at Accenture, said:

“Over the past several years, we have built upon our longstanding identity work with a focus on the more than 1 billion people in this world who lack any form of recognized identity. We saw directly linking consumers and the value created at the end of a supply chain directly back to help small producers at the beginning as critical to actually driving real social and environmental change.”

Mr. Treat said that he and his partners are working on in-store, mobile-based and web-based implementations of this Circular supply chain to help customers get in touch with the decision makers involved in any supply chain. Putting things in perspective he gave an example: when someone purchases a pair of jeans, by scanning a barcode given on its price tag the buyer can get complete information regarding the entire supply chain of that jeans from start to finish. Then once the buyer has got this information, he/she can send a token of appreciation or some other feedback for improvement. Tara Nathan, Executive Vice President, Humanitarian & Development at Mastercard, said:

For the 3.4 billion people – almost half the world’s population – that still struggle to meet basic needs, we believe that digital technologies are largely untapped. Through our work with smallholder farmers in Kenya, India, Mexico and elsewhere, we’ve deployed digital solutions helping to drive commercially sustainable social impact – and we understand that collaboration is essential for this journey.”

The use of blockchain in these supply chains may help in ensuring that the feedback and information included in chain isn’t altered by anyone at any point. This can lead to 100% accurate feedback for companies, which can help them take critical business decisions. Let’s see which companies decide to be the first users of this supply chain.

Technology and business were my core interests, so it wasn't surprising that I got interested in cryptocurrencies, which operate at the intersection of both these things. Now I live my passion by trading cryptocurrencies and covering Cryptocurrency news. You can connect with me on Facebook to learn more about me. :)


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