Indian company, Mahindra announced that it would be leveraging blockchain technology for its grape exporting business. It is aimed to dispel global concerns over transparency of the supply chain and the overall brand image of Indian grape exports.
Speaking on the development, Ashok Sharma, Managing Director and Chief Executive Officer of Mahindra Agri Solutions Ltd, said, “We are the first company in the world to introduce blockchain technology for grapes. This will enable the consumer to be assured that what they are consuming is safe.”
Sharma, in a conversation with news portal, Hindu Business Line, added that this adoption will help change the perception of Indian origin fruit or food, adding that that there are very few use cases in India on blockchain technology.
The portal further reported that the company will be initially dispatching around 40-50 containers of grapes enabled with blockchain technology, out of the total 800-900 containers to be exported this season, the supply chain for which has already been set up. This number is set to increase post proof of concept. The dispatches will start by January or February and the focus markets for now would be China and Europe.
This is far from the first instance that Mahindra has looked at leveraging blockchain technology. In August the company signed a Memorandum of Understanding (MoU), with the Telangana government to launch India’s first Blockchain District in the state.
At the time, Tech Mahindra CEO and MD, CP Gurnani had said, “It is also a huge step in reskilling and right skilling the workforce of the future. Blockchain experts will be our crowning jewels as together we work towards making India the blockchain capital of the world,”
“It will provide an opportunity for the blockchain ecosystem in India to collaborate and work towards building a blockchain district in Telangana and transforming India as the blockchain capital of the world,” Gurnani had added.
The company had also joined hands with Telecom Regulatory Authority of India (TRAI) and announced plans to create a blockchain-based solution to clamp down on spam calls, as earlier reported by Crypto-News India.